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SHOP CUSTOM APPAREL

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About
Services
Shop
Portfolio
Contact
Client Billing Portal

Start typing and press Enter to search

About
Services
Shop
Portfolio
Contact
Client Billing Portal

Start typing and press Enter to search

Start typing and press Enter to search

About
Services
Shop
Portfolio
Contact
Client Billing Portal

About
Services
Shop
Portfolio
Contact
Client Billing Portal

About
Services
Shop
Portfolio
Contact
Client Billing Portal

Brand Analysis

Home / Brand Analysis

Step 1 of 5

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Name
First Last
Email
Phone
Which branding package are you interested in?
- Mini ($250)
- Basic ($350)
- Full ($550)
- Other
See package details

Type of Organization:
What is the name of your business?
What is the name of your organization?
What is the name of your church or ministry?
Is the name above, exactly how you want it to be displayed in your new logo?
- Yes
- No
- Not necessarily
ie. whole name may not need to be part of the logo, abbreviation, etc.
Any comments regarding business/organization name in the logo?
BACKGROUND & CULTURE
How did the organization start? Has it evolved from the initial vision?
Understanding how a brand started can be an important aspect to its story. Where did it come from? Who was behind it? Has it changed or evolved?
Where is the brand going? What is the 5 year vision for the company and its products?
The future vision of a company is vital to understanding a brand. Where a company is going is the basis of how it should position itself now.
How would you describe your company culture?
How would you describe the personality of the company? What is the leadership like? How does the culture effect how you relate to customers?
What do you like or dislike about your past or current branding?
if applicable
Upload current or past logos referenced above

THE CUSTOMERS AND THE MARKET
What market are you In?
Describe the industry and the market your products or services are in.
What are the values of your target audience?
Decisions (such as purchases, attending events, joining groups) may be motivated by their core values.
What specifics are they looking for when they look for your type of product or business?
What are the values they look for in products/services such as yours? What are the ‘top of mind questions’ when you are first contacted? What concerns do they have before purchasing your product?
What ways do you market?
How do you reach out to new people?

BRAND POSITIONING
What does your brand stand for in the customers’ mind?
How do people perceive you? Who are you to them? Are you the industry leader or are you the up and coming innovator? How do they relate to you as opposed to your competition?
Why should they care about you?
How do you impact them or their business? What is the bottom line value or resulting effect?
What are your key differentiators?
How does the above differ from your competitors? Given your both offering a similar product or service, what makes yours worth the customers time or money?
How do you envision emphasizing those differentiators?
Note the ways in which you emphasize them. Do your marketing materials revolve around your differentiators? What slogans have you used to highlight them? What key points do you market on?
What Is your primary brand tagline?
What single statement embodies all of the above?

Brand Tone
What adjectives describe your brand? Note how your brand should be perceived by choosing from the adjectives below. Mark where your brand should sit on the scale between each opposing idea. Some sets intentionally overlap each other in meaning or are similar.
- Conservative
- Neither
- Progressive
- Cold
- Neither
- Warm
- Traditional
- Neither
- Innovative
- Fun
- Neither
- Serious
- Masculine
- Neither
- Feminine
- Energetic
- Neither
- Laid-back
- Trendy
- Neither
- Classic
- Spontaneous
- Neither
- Orderly
- Loud
- Neither
- Quiet
- Solitary
- Neither
- Popular
- Unique
- Neither
- Familiar
- Young
- Neither
- Old
- Fresh
- Neither
- Established
What tone do you want your brand to carry?
The tone of a brand is it’s character and voice. How should your communications sound? Energetic and youthful? Established and dependable? Somewhere in-between? Feel free to use words you selected above.
Imagery for Mood Board
Drop files here or
Upload any graphics and images that reflects the feel, or has any aspect you like. (These will not be used to mimic but to inspire.)

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shekinaharts

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By @marlicreeach & @pjcreeach

• LOGO SKETCHES •
After a logo is developed I

So glad I can make clients this happy! 🥰
“You

So glad I can make clients this happy! 🥰
“You’re like my fairy webmother.”
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Easter and Good Friday graphics for @newlifedenton

Easter and Good Friday graphics for @newlifedenton #portfolio #graphicdesign #churchmedia #design #jesus #easter #denton #goodfriday

Sermon artwork for @newlifedenton #portfolio #grap

Sermon artwork for @newlifedenton #portfolio #graphicdesign #churchmedia #design #jesus #easter

Sermon artwork for @centennialchurch #portfolio #

Sermon artwork for @centennialchurch #portfolio #graphicdesign #churchmedia #design #jesus #easter #lightstock

💥 💥 April sale at Exhibition Nutrition! Buy

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Throwback to this brand we designed circa 2013 #TB

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